
The SEO in SEO services stands for Search Engine Optimization. This is the practice of optimizing a web site and web pages so that search engines such as Google and Yahoo will find your web site easily and rank them high on their Natural SERPS (search engine results pages). We offer many SEO services available that can help your web site attract visitors. Some of these services include; on page optimization, article distribution, SEO Copywriting, and link building to draw hundreds or even thousands of visitors to your site each and every month.
Server Side Design, Inc. consists of highly educated and trained marketing specialists who promote websites on the Internet with the goal of gaining recognition from the search engines resulting in top, natural rankings. Through our proprietary methodologies and years of experience we have developed what we believe is the ultimate formula to capture those coveted 'natural' top ranking positions. Find out how we can get your website to the top »
Pay Per Click Advertising (PPC) uses small text ads that are targeted to keywords or keyword phrases that people use when searching for a site on a search engine. Popular search engines that have Pay Per Click Advertising services include Google Adwords, Yahoo Search Marketing and BING, however, the most popular PPC service by far is Google Adwords.
PPC is an efficient way to market your web site, product or service to online consumers delivering immediate results and ROI. Although powerful, PPC can quickly consume a budget and it's not as cost effective as SEO. PPC is a great way to supplement business and results while your Natural SEO Rankings are climbing to the top. Get more information on our PPC Management Service »

Social Media Marketing (SMM)
If your goal is to focus on building an online community and targeted traffic to your website then find out more about our Social Media Marketing (SMM) Services »
The Differences Between SEO and PPC
SEO and PPC are two very different types of website promotion tools. SEO Services generally require a long term approach and will ultimately give you the largest return on your investment. Once your site is well optimized and is ranking high in the most popular search engines, you could draw hundreds or thousands of people to your site for free. It should be noted that this type of website promotion does require seo maintenance to stay at the top of the search engines.
PPC (Pay Per Click Advertising) is different than SEO Services because it is a way to draw traffic to your site immediately. At its most basic, you can start a PPC campaign in 15 minutes. Another major difference is that PPC typically requires a much larger budget than SEO. While a less competitive keyword can cost less than $.25 per visitor, more competitive keywords usually cost at least $3 to $5 and can rise to over $10 per visitor.
Read more about the differences between SEO and PPC »

SEO & SEM News Articles:
Server Side Design wins BBB Award Second Year in a Row
[ Posted May 10, 2010 ]
Server Side Design, Inc. is on a winning streak thanks to earning the Better Business Bureau’s Winners of Distinction Award for the second straight year.
The prestigious award was handed out at the BBB’s 18th Annual Awards for Excellence on May 5 at the Intercontinental Hotel in downtown Houston, TX.
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Server Side Design wins First Place for PromotionWorld’s Best PPC Management Company
[ Posted January 20, 2010 ]
Houston, Texas (January 20, 2010) – Server Side Design, a web site design and promotion company in Houston, TX, was recently selected as the first place winner by PromotionWorld’s award panel for being the best Search Engine Marketing (SEM) companies in 2009 in the Best PPC Management Company category.
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The Google Mayday Update
[ Posted July 6, 2010 ]
These last few months has been challenging for both search engine optimizers and search engine marketers. With the recent release of Google Caffeine and now an update called MayDay, those trying to rank high and grab traffic from Google have found these two recent events more than enough excitement for one year. However, this is the industry that we have chosen and for those looking to make inroads and continue to rank well with Google will need to understand what Google is requesting from us.
Read more about the Google Mayday Update »
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