KEYWORD DISCOVERY & ANALYSIS

Keyword analysis (KWA) and discovery are the building blocks of all successful SEO and PPC (pay per click) campaigns. The reason a KWA is so important is that it is ultimately what will boost rankings and drive traffic to the website. The keyword phrases generated in this report will be programmed into every corner of the website. The search engines “spider” the website and seek out these keyword phrases and will rank the site accordingly.

We will request a list of your competitors’ websites and what you feel are popular search terms for your industry. We then expand upon this keyword list by extracting keywords from your competitor’s sites and using SEO software to find popular and niche keyword phrases, which are actually being searched for by people using the major search engines.

After considerable research and data compiling we will generate the final KWA report that assigns a ratio score to each keyword phrase. The client must review this final report and select 15 to 30 (dependent on package) keyword phrases to implement into the new or existing website. This will be an important decision because we will redesign, reprogram, market and track the website with these keyword phrases!

The next phase after keyword discovery is the SEO site evaluation.