PPC CASE STUDIES

Pay Per Click Advertising Case Studies

PPC Client:

DefensiveDriving.com
http://www.defensivedriving.com/

DefensiveDriving.com® is an online driver safety education site with Texas state-approved defensive driving courses for drivers who are seeking to lower their insurance rates, have tickets dismissed and improve their driving safety. They offer an original Internet course, streaming video online, a DVD video course with online interaction as well as a DVD course with automated telephone voice system interaction.

While DefensiveDriving.com had netted some success on the Internet through Pay Per Click Advertising, they sought a better way of improving their online presence and increasing their sales. However, they needed a way of reducing the cost of conversions to their site while at the same time increasing their Web traffic. The conversion cost is where a visitor to the site will click their ad, visit the site and purchase a product, in this case, the defensive driving online courses.

Enter Server Side Design. The team at Server Side Design identified keywords pertinent to the click rate on DefensiveDriving.com’s ads. These keywords brought more attention to their site and increased their Web traffic. In addition, their conversion rate dropped.

RESULTS:
One month after hiring Server Side Design for Pay Per Click Management, the average cost per conversion dropped by 18%. One year later, SSD has managed to decrease the average cost per conversion by 412%!

In addition, their overal PPC costs (cost per clicks) were cut in half savingDefensiveDriving.com® over $15,000 per month!

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PPC Client:

Safelink Wireless
http://www.safelinkwireless.com/

Safelink Wireless is a Web-based, government supported program that provides free cell phone service as well as air time every month to those that are eligible based on their income. Through the Lifeline Assistance program, they can provide discounted or free telephone services to eligible customers. Customers can receive free cellular service, a free cell phone and free minutes every month. There are no contracts, fees or monthly charges for this service.

Safelink had been successful in getting Web surfers to visit their site and take advantage of their free cell phone service through traditional advertising. However, they were seeking a way to increase their number of subscribers while lowering their cost per aquisition by moving away from traditional advertising and into Internet advertising. Pay Per Click Advertising (PPC) was their answer. Through PPC, a visitor will clicks on a paid ad, land on the Safelink website, and subscribe for free cell phone service. This action of subscribing is called a conversion.

To help with this, Safelink hired Server Side Design. The team at Server Side Design was able to setup a Pay Per Click Campaign that would increase subscribers (conversions) while lowering their cost per aquisition. Thanks to the experts at SSD micromanaging Safelink’s PPC ads daily and adjusting settings when necessary, Safelink was able to increase their advertising budget while watching their profits go up. SSD kept Safelink informed of their progress through daily reports.

RESULTS:
When Safelink first hired SSD, their cost per conversion was at $7.67. Within one year, that figure went down to $4.79, a decrease of more than 37 percent! SSD was able to drive the costs of conversion so low that Safelink was able to increase their overall monthly budget by 825 percent while seeing their client acquisitions and profits increase. SSD’s PPC Management continues to bring incredible value to Safelink.

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PPC Client:

Fine Art Investments
http://www.fineartinvestments.org/
http://www.antiquetiffanylamps.com/

Fine Art Investments (originally "Antiques For Interiors"), is a professional brokerage service specializing in the sale of authentic old Tiffany Studio lamps, antique Tiffany art glass, and American and European paintings by well known artists. Competence, honesty, integrity and ethical practices are the core principles upon which the firm was founded. Established in 1972, we cater to an established and select list of private buyers and avid collectors.

"I was given Server Side Design’s name from a huge PPC company, who required a large minimum monthly PPC  budget which I could not afford. They said Roger (the owner) had a very good business, was more flexible with budgets and they felt he would be a good fit for my company.

I called Roger, and from the first call I could tell he was not only knowledgeable, but really cared about helping my business get results. It was obvious to me they were not in the business just for money. Server Side Design has continued to consult with me and make many helpful suggestions on everything from ads to key phrases and other web design things, which are so vital to a PPC campaign really working well. My account manager is very quick to respond to emails and phone calls, and they are the friendliest and most patient people I have ever worked with in the seven years my main web site has been online. They are smart, personable, and willing to work within my budget to get me the results I need. I am already seeing results in just two weeks of starting with them, and I am sure things will only get better!

I would not hesitate at all to recommend Server Side Design to anyone, no matter what type of size their business was. Server Side Design’s staff has a very high level of knowledge about how search engines "work," how to make the most of a budget, and other things vital to a successful PPC advertising campaign. Aside from that, my account manager works long hours, and is an all around warm and friendly person to work with, which is somewhat rare in my many years of working with various service providers on the Internet. I feel certain that whatever my companies needs are, they can and will handle what I need, and do it in a financially prudent and expedient manner. I am so very grateful to have been directed to them. I really consider myself blessed to have found Roger and his company after using other people who were very disappointing in so many ways."

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